Stoked Wax, founded in 2022, is a surf company specializing in wax dedicated to creating sustainable and environmentally conscious products that are safe for sensitive skin. I've struggled with sensitive skin my entire life, especially eczema, and found that sometimes the wax on my board would leave behind an itchy, irritated feeling and sometimes a rash. I was still learning to surf at the time and buying wax was a little intimidating. So I created a brand for my company centered around inclusivity and approachable all levels of surfing, keeping you grounded so you can enjoy the ride. It's really that simple. There are currently three waxes varying on the water temperature you're closest to.
Stoked wax is based in Ocean City, MD. Image courtesy of Thomas Ashlock via Unsplash.
The typeface for Stoked Wax is representative of waves/modern surf culture. I loved the shape of the letters and originally tried to use the 'e' as the logo because it looked like a fin. However, I ended up designing a simple-shaped surfboard to go underneath the company name to keep it clean and recognizable. The curve of the board draws the viewer's eyes up, emphasizing the company name and message.
I wanted Stoked Wax to represent positive and grounding vibes, which these colors convey perfectly. The blue and yellow contrast just the right amount, while the coral adds a pop of color to the brand's image. Keeping it in the primary color-realm emphasizes the simplicity of use for all ages/skill levels.
Image courtesy of Dusan Jovic via Unsplash.
I wanted to keep the packaging design simple and organic. The most important aspect of this product is that the wax works, it's sustainable, and it's going to make the user's experience more enjoyable. I wanted to focus on that with the design by keeping it minimalistic and including information about the wax such as its temperature use, the story behind Stoked Wax and the brand's tagline: enjoy the ride.
Background image courtesy of Kristen Wilson via Unsplash.
When creating the dieline, I wanted the box to mimic the size of the wax – and ensure there were see-through viewing windows to see the wax on the inside.
Background image courtesy of Blake Hunter via Unsplash.
Background image courtesy of Daniel Salcius via Unsplash.